How Long Does Business Name Registration Take?
Starting a business is an exciting journey, and choosing the right business name is one of the first big steps. Your business name is more than just a title—it shapes your brand identity and helps customers recognise you. But before you start trading under that name, you need to register it.
So, how long does business name registration take? The good news is that the process is relatively quick, but factors like payment method and potential application reviews can affect the timeline. In this guide, we’ll break down the steps, expected processing times, and tips to help you register your business name as efficiently as possible.
For expert assistance with the process, check out our business name registration services.
Step-by-Step Process of Business Name Registration
Registering a business name in Australia is a straightforward process, but ensuring you complete each step correctly can help prevent delays.
1. Check Name Availability
Before registering, you need to check if your chosen business name is available. You can do this through ASIC’s Business Name Availability tool.
It’s also a good idea to check:
- Domain availability – Secure a matching website domain.
- Social media handles – Ensure consistency across platforms.
- Trademark conflicts – A registered business name doesn’t give exclusive rights. If you want full legal protection, consider trademarking the name.
2. Apply for an ABN (if required)
To register a business name, you need an Australian Business Number (ABN).
- If you already have an ABN, you can proceed with registration.
- If not, apply for an ABN through the Australian Business Register (ABR). Processing is usually instant, but in some cases, it may take a few days.
3. Register the Business Name with ASIC
Once you have an ABN, you can register your business name via:
- ASIC Connect
- The Business Registration Service (BRS)
You’ll need to provide your ABN, business name, and contact details. Registration costs:
- 1-year registration: $44
- 3-year registration: $102
For a smooth process, consider working with a registered ASIC agent to handle the registration for you.
4. Payment & Processing Time
Your registration isn’t processed until payment is received. The method you choose affects how quickly it’s approved:
- Credit Card: Fastest option – usually processed within 1–2 business days.
- BPAY, EFT, or Bank Transfer: Can take up to 5 business days as ASIC waits for payment clearance.
By ensuring all details are correct and using a fast payment method, you can speed up the registration process.
How Long Does Business Name Registration Take?
If everything is correct, most business names are registered within 1–5 business days. However, some factors can cause delays.
Standard Processing Times
- 1–2 business days – If you pay by credit card.
- Up to 5 business days – If you pay via BPAY, EFT, or bank transfer.
Common Causes of Delays
- Manual Review by ASIC – If ASIC needs to verify details, processing may take longer.
- Errors in the Application – Incorrect ABN details, spelling mistakes, or mismatched business information can slow things down.
- Peak Registration Periods – End of the financial year and other peak times may result in slower processing.
Tips for a Faster Process
- Double-check all details before submitting – Ensure your ABN and business name are correct.
- Use a credit card for payment – This is the fastest processing method.
- Confirm name availability in advance – Avoid delays by ensuring your name isn’t already in use.
- Submit early in the week – Applications processed on Monday or Tuesday are more likely to be approved within the same week.
Following these steps can help you avoid unnecessary delays and get your business name registered quickly.
What Happens After Registration?
Once ASIC approves your registration, your business name is legally recognised, but there are still a few important steps to take.
Receiving Confirmation & Business Name Record
After approval, you’ll receive:
- A confirmation email with your registration details.
- A record of registration, which you can download from ASIC Connect.
- Your business name listed on ASIC’s Business Names Register.
Displaying Your Business Name
Legally, you must display your business name:
- At your business premises (if you have a physical location).
- On official documents, such as invoices, contracts, and marketing materials.
- On your website, if applicable.
Renewing Your Business Name
Business name registrations must be renewed:
- 1-year renewal: $44
- 3-year renewal: $102
ASIC will send a renewal reminder before your registration expires. If you don’t renew, your business name may become available for others to register.
Should You Trademark Your Business Name?
Registering a business name does not give you exclusive rights. Other businesses can use similar names unless you trademark yours through IP Australia. A trademark gives you legal ownership and prevents others from using your name in your industry.
Final Steps to Get Your Business Running
- Set up a business bank account – Most banks require proof of business registration.
- Register for GST (if applicable) – Required if your annual turnover exceeds $75,000.
- Secure your website domain and social media handles – Maintain brand consistency.
- Start promoting your business – Use marketing strategies to attract customers.
If you need ongoing guidance, our business advisory services can help you navigate the next steps.
Conclusion
Registering a business name in Australia is a relatively quick process, usually taking 1–5 business days depending on your payment method and application accuracy. By following the correct steps, double-checking details, and using a fast payment method, you can speed up the process and get your business up and running sooner.
For expert assistance with business name registration, ASIC compliance, or business advisory, contact Origin Business Consultants today.
